#Yosoydiverso is a transmedia communication strategy, which stem from a research process of the Transmedia master's degree, in which social actors of the academic community of arts and design participated in the city of Bucaramanga-Colombia.
The strategy needs to visualize the cultural pluralism found in these people, based on situations of discrimination identified in the research process, as a result, the participants assumed the role of prosumers (consumers-producers) in the transmedia environment and through their contributions They contributed to the design of the contents that are part of the whole strategy.
This project is developed by Norberto Diaz, professor and teaching innovation of the Arts, Communication and Design research group of the Corporación Educativa ITAE, under the direction of Phd. Antonia Moreno Cano of the Manuela Beltrán University and the creative contributions of Laura Murcía, Giovanny Castillo, Maria Teresa Rojas, Silvia Delgado, Maria Alejandra Niño, Sergio Picón, Juan Camilo Torres, Daniel Gonzalez, Nathaly Chinchilla, Daniela Barajas, Silvia Rodriguez, Edward Gutiérrez, Laura Ortíz, Iván León, Lorena López, Sánchez Dumar, Alejandra Leal, Miguel Gómez, and Héctor Pérez who developed the contents with the support of CINESTAMPILLA productions.
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¿How to participate?
Just follow these steps to participate
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Take a picture in portrait mode covering half a face with one hand, then you must use the hashtag #Yosoydiverso and I am not _________________, in which you also indicate a sentence with which you have been defined regarding discrimination. (This content must be shared on Instagram).
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Through Facebook using the hashtag #Yosoydiverso you can share an experience of personal discrimination and the way in which faced it to be taken to the Ebook DISCRIMINATION
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On Twitter, Facebook and Instagram, the people who want to share the way everyone understands and manifests their diversity using the hashtag #Yosoydiverso in a selfie video.